The concept was derived from the fact that Fetch Shop (formerly known as the Denver Flea) would sell local makers and artists works. I wanted to abstractly play off of the five phases of the creative process and create a space and store unlike anything Denver has yet to see

Phase 1: Preparation. I wanted this room to feel as though an artist/maker was sketching their idea out

Phase 2: Incubation. This space was designed to play off of a chicken coop with faux heat lamps, shocking pink egg crate & galvanized metal for a farm feel

Phase 3: Illumination. This space was lighting focused. Think of the "ah ha!" moment with a lightbulb going off. I designed and developed this custom lighting configuration to be the focal point of the room

Phase 4: Evaluation. The cash wrap is located here so it felt like the perfect place to highlight the evaluation component of the process. Chain link was hung to create an outside looking in element. I also created a custom terrarium within the cash wrap case to also give shoppers the feeling of looking in on something